Mohammed has a unique ability to create cohesive, full-scale campaigns where every piece, from the main commercial to TikTok snippets, influencer selection, and visual direction, works together as part of one powerful narrative. That’s no coincidence.
For the past six years, he has been Alan Walker’s personal content creator and has developed concepts and campaigns for one of the world’s most streamed artists. Together, they’ve created music videos, vlog universes, creative launches, and social campaigns that have generated hundreds of millions of views globally.
In addition, Mohammed has directed music videos and developed campaigns for brands like Db Journey, KitchenAid, and FIFA World Cup, always with a clear focus on building systems rather than just creating standalone films.
With Mohammed onboard with any YESS-project, you don’t just get a creative and solution oriented director, you get a strategic thinker who understands how a single idea can grow into a full ecosystem of content and impact, across both national and international markets. And he’s brilliant with the camera too, what more could you possibly want? Well, he’s weirdly good at limbo. Period.